TRANG LE

PORTFOLIO

BRANDING | MARKETING | E-COMMERCE

About Me

Hi, I'm Trang Le, a Marketing Lead with over 12 years of experience in the tech and retail industries. I'm passionate about using technology and data to drive growth, and I'm excited to share my expertise with others.

Work Experience

Fulltime Work

⎼ Head of Marketing, Atrium Vietnam

(March 2023 – August 2023 )


⎼ Country Lead, Growfi Co. Ltd (Singpapore)

(December 2021 – March 2023)


⎼ E-commerce & Digital Manager, Baya Vietnam

(March 2021 – September 2021)


⎼ Business Marketing Manager cum Business Retail Manager, Haili – Mitsubishi Chemical Cleansui

(July 2017 – December 2020)


Freelance Work

Atrium

Goodii

Siimply

ClapClap

Cleansui

M&S Interior

Skills & Expertise

RETAIL & MARKETING

⎼ Branding

⎼ Marketing Strategy

⎼ Retail Management

⎼ Pricing & Discount Strategy

⎼ Project management

TECH

⎼ Salesforce CRM (Sales, MKT, Service Cloud)

⎼ Marketplace Product Lead

MY WORKS

WATER PURIFIER


  • Brand guidelines
  • offline events
  • online presence
  • e-commerce
  • showroom
  • crm system
  • retail operation

FURNITURE


  • WEBSITE
  • E-COMMERCE
  • SOCIAL MEDIA
  • CRM SYSTEM

MARKETPLACE APP


  • rEBRANDING
  • WEBSITE
  • MARKET STRATEGY
  • PRODUCT INITIATION & ENHANCEMENT
  • MARKETING STRATEGY FOR VIETNAM & MYANMAR
  • OPERATION & HR

Project

HIGHLIGHT

Launching campaigns 2019

  • Pr plan
  • Social media plan
  • KOL management
  • Offline event


Outcomes:

  • Sales revenues x3 times, 100% increased in 2019 revenue

HCMC & HN Showroom 2020

  • Location scouting
  • Showroom renovation
  • Showroom opening
  • Showroom operation


Outcomes:

  • Showtoom accounted up to 20% of total increased retail revenue

Salesforce CRM Project 2017-2020

  • Manage product lifecycle
  • Manage more than +100,000 customer data in 2 years
  • Manage marketing - sales - operation - service process
  • Dashboard for bom management


Cleansui is one of the most successful case studies for small-medium businesses in applying the crm systems in digital transformation.

Project

HIGHLIGHT

Website ENHANCEMENT

Set-up all e-com platforms

et-up livestream team

set-up team & operation flow for online sales


Outcomes:

Online sales took 30% of total revenue in 3 months

Shopee Campaign gained 10k followers after 1 months


Project

HIGHLIGHT

Logo rebranding

BRAND GUIDELINE & REBRANDING

07

A creative and innovative

thinker

with a passion

for learning and growth.

TRANG LE

Work

with Me

AN PHU, D2, HCMC

+84 906 354 999

tranghuyenle52@gmail.com